Based on their brand names and influence these suppliers hold moderate influence on Disney’s business. Most of its suppliers are influential names like Nokia, Imax, Hulu, Tumblr, Philips and ESPN. Its suppliers include technology companies, media partners and the other vendors. The bargaining power of suppliers of Disney is moderate. Even if small brands enter the market, the competition from the big brands can be so intense that it becomes difficult to acquire a market share. All of these things are not easy for any small brand. Building a brand and brand loyalty are not easy and required both investment and time. Apart from the substantial investment in infrastructure, skilled human resources are also required to run a brand of this size. First of all to establish a brand like Disney, it takes a very large investment which is not possible for everyone. The threat of new entrants for Disney is low. These forces are every where in every market and industry. These five forces are important forces that determine the nature of competition in the industry and its attractiveness. Here is a five forces analysis of Disney based on the famous five forces model developed by Michael E Porter. Disney has created a unique brand experience that has translated into brand loyalty. However, it also owns the US national TV network ABC.Īpart from these things Disney has a 50 percent stake in Digital media company Fusion and a 33% stake in the video streaming platform ‘Hulu’. The best known of its TV properties is the Disney channel. Its media revenue alone was more than $22 billion last year. After Alphabet, the brand that owns Google, Disney is the company with second highest earnings from media. Apart from its theme parks, Disney is also known for its movies and other merchandise. The entire Disney experience is a unique experience in itself.
However, apart from that it is also a familiar name across the globe that has acquired immense popularity and particularly among the kids. Disney is among the largest media and entertainment companies of the world.
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